The Great American Smokeout

"If there's one thing a smoker needs to quit, it's moral support - mostly from friends and family subjected to the short temper and irritability that usually accompany one of mankind's most daunting tests of willpower. In 1977, the American Cancer Society offered smokers even more support, launching the Great American Smokeout on the third Thursday in November. On this day every year, smokers across the country try to do what feels impossible - give up their cigarettes for 24 hours. The idea is that many will quit puffing away all together. (In this spirit, this year's campaign includes an aptly named initiative next week called "Stay Quit Monday.")" - Time