Wednesday, October 7, 2009

Anti-obesity ad shocks New Yorkers glass of thick, yellow human fat, marbled with blood vessels, is the latest weapon in America's war on obesity. The new shock adverts, which are accompanied by the words "Are you pouring on the pounds?", target the billions of hidden calories which Americans consume each year in sodas and other sugary drinks. America has a serious soda habit: residents drink 15 billion gallons of the fizzy stuff each year. New York health officials say the images used in the new campaign are intended to be "ugly" and are designed to give people a jolt. "We really wanted to make a statement and grab people's attention," said Cathy Nonas, director of the city health department's Physical Activity and Nutrition Programs - BBC

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