Thursday, October 8, 2009

As TV drug ads increase, so do concerns (USA)

"You can't channel surf at all these days without stumbling across drug advertisements featuring happy people, sunny days, vague descriptions and a quickly mumbled list of side effects. If you think you're seeing more of these ads than ever before, you're right. The amount of money spent by pharmaceutical companies on direct-to-consumer advertising more than tripled between 1997 and 2005, growing from $1.3 billion to $4.2 billion since restrictions governing drug ads were relaxed by the U.S. Food and Drug Administration, according to the California Public Interest Research Group, a public advocacy group nicknamed CalPIRG. Only the United States and New Zealand allow pharmaceutical companies to advertise their medications directly to consumers, according to the FDA" - HealthDay News

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