The dramatic approach to heart health (UK)

"When pharmacologist Robin Plevin wanted to get a healthy living message across to the public he decided the stage was mightier than the science lab. Every 15 minutes in Scotland someone has a heart attack. Some 10% of Scots are believed to be living with some form of heart or circulatory disease and the country has some of the worst heart health in the UK. So when Robin Plevin was looking for a focus for his plays he did not find it hard to decide on the subject matter - heart health. As part of their grant applications, scientists like Robin are encouraged to get their work out to as wide an audience as possible. Their aim is to demystify science and engage the general public" - BBC