The Defib Centre (UK)

The Defib Centre Ltd, the Sussex-based sudden cardiac arrest information resource and authorised distributor of UK-manufactured HeartSine Automated External Defibrillators (AEDs) has just launched. According to the British Heart Foundation, sudden cardiac arrest kills more than 2,000 people in the UK every week. It is the UK's biggest killer, claiming more victims than lung cancer, breast cancer and AIDS combined. It is these appalling statistics that motivated Robin Shepherd, former Channel 5 and BBC1 Watchdog "back expert", to set up The Defib Centre. "A cardiac arrest will completely drain the life from someone within 10 minutes. But, instead of standing by and watching that happen, with a little training and an essential, affordable, easy-to-use piece of equipment, you can improve their chance of survival dramatically," says Shepherd