Hearts & Goals (UK)

Fabrice Muamba has launched a new campaign to help prevent and treat sudden cardiac arrests. The former Arsenal, Birmingham and England Under-21 player suffered a cardiac arrest during Bolton's FA Cup tie against Tottenham at White Hart Lane last season. The midfielder's heart stopped for 78 minutes but the attention of medical staff from both clubs, a cardiologist who was attending the game as a fan and doctors at the London Chest Hospital saved his life. Now retired from football on medical advice, Muamba, 24, is involved in a year-long campaign, Hearts & Goals, to raise awareness. He is aiming to provide 500 defibrillators along with training for cardiopulmonary resuscitation (CPR) to football clubs. "I am really pleased to be able to lead this campaign," he said. "I was staggered to find out that 100,000 people a year die from sudden cardiac arrest. "Anyone suffering from a sudden cardiac arrest who is treated with CPR and a defibrillator is ten times more likely to survive than just having CPR alone. "We have got a number of key initiatives, such as providing CPR training, and I will be learning how to use an AED (Automated external defibrillator), and I hope that we can create something really good from this campaign." The campaign is being supported by Bolton Wanderers and Arrhythmia Alliance, the heart rhythm charity