On April 23 2009, the Becel Love Your Heart Benefit Concert will bring together some of North America's top female recording artists, including Diana Krall and Chantal Kreviazuk in support of the Heart and Stroke Foundation's The Heart Truth. By registering your PIN found on specially-marked packs of Becel, you and a guest can attend a Cineplex or Empire Theatre near you for the simulcast of this concert. For each PIN activated on loveyourheart.ca, Becel will donate $1 to the Heart and Stroke Foundation's The Heart Truth on your behalf, to a maximum of $100,000. You can find a PIN for 2 free theatre simulcast tickets inside specially marked packs of Becel
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