"December marks the 20th anniversary of Exerstrider, the company that pioneered the activity which has come to be known as "Nordic walking." In the spring of 1985, avid runner, skier and former professional Nordic skiing instructor Tom Rutlin put a pair of rubber tips on a pair of poles and in doing so took the first step in giving birth to a new hybrid exercise form that combined the enjoyment, ease and convenience of walking with the total body fitness building benefits of "Nordic" (or as most Americans know it – “cross-country”) skiing. Three years later Rutlin’s company Exerstrider became the first to commercially introduce rubber tipped poles especially designed for fitness walking" - PRWeb
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