Friday, December 5, 2008

Plan for GBP12m stroke ad campaign (UK)

"A GBP12m awareness campaign will be launched by the UK government in the new year to help people remember what the first symptoms of stroke are. Posters and leaflets will be placed in GP surgeries, village halls and libraries, while adverts will be run in newspapers, on TV and on the radio. They will focus on how an attack affects the face, arms and speech. It is part of the government's three-year GBP100m stroke strategy in England which was published last year. Ministers acted after criticisms that the standard of stroke care was lagging behind other European nations" - BBC

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